Do Disruptive Startups Need UX?

February 24, 2009

According to Clayton Christensen in The Innovator’s Dilemma, markets for disruptive technologies may not be known prior to release and therefore often cannot be planned for. Where does that leave UX? How can you do research if you don’t know who to talk to? How can we do any user-centered design if we don’t know [...]

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